DE KLIEKJESKONING X VOEDINGSCENTRUM

Branding | Designing | Research | Campaign

For this project, I worked with my team to create a campaign that raises awareness about food waste. I was involved in developing the concept, creating the visual identity, and designing both digital and print materials, supported by a website. The project brought together research, design, and strategy to create a clear and engaging campaign.

RESEARCH & PROCESS

DESKRESEARCH

I worked on research for a sustainable food campaign focused on families with children. I helped gather insights through literature research and interviews to better understand food waste behavior, motivations, and barriers. We found that social influence, marketing, and unclear product information strongly affect food choices, while overcooking and large portions are major causes of food waste. These insights helped shape the campaign strategy and content around sustainable eating and reducing waste.

SKETCHES

After completing the research, I started creating sketches to explore ideas for the campaign concept and translate the insights into visual directions.

BRANDING

After completing the research, I started creating sketches to explore ideas for the campaign concept and translate the insights into visual directions.